How to Make PR Work for Your Event

How to Make PR Work for Your Event

Public Relations or PR is a field dedicated to promoting your company and your events and creating a positive brand image – it has to do with how the public perceives and interacts with your brand.  The good news is, you have the opportunity to direct the narrative...
5 Effective Offline Event Marketing Tactics

5 Effective Offline Event Marketing Tactics

You’ve no doubt embraced the wealth of options available online for marketing your events.  You and your corporate meeting planner probably use a strategy that consists of online advertising, social media marketing, and a multitude of other clever promotions designed...