Event Activation Services

Powering Innovative Experiences

You need an AV production team to help you create a spectacular event from start to finish. Regardless of the size of your event, American Meetings, Inc. (AMI) delivers cutting-edge technology to ensure flawless execution.

One of the most important aspects of a successful event is the experience. Event activation is an experiential marketing strategy designed to energize your brand by creating a powerful and memorable presence by creating:

  • High impact 1:1 experiences
  • Powerful on-site and offsite brand impression

Effective interactive trade show floor activation is about creating interactive experiences, whether by gaining feedback from attendees, involving them in a demonstration, or providing educational opportunities. We build strategies to generate memorable moments that create awareness, inspire participation, and spark action. Whether you want to promote a new product or service, generate leads, or boost recognition, an event activation strategy is the best way to provide extra exposure and create meaningful connections with your target audiences, community, and media.

Connect with Your Audience Like Never Before

Event activation covers every part of an event marketing program.
We start by understanding your brand and target audience and
then design an on-site experience that helps to meet your objectives. Whether you’re looking to create a high-touch experience or generate buzz and excitement, we will develop a strategy, build environments, provide staffing, and cover every detail it takes to fulfill your vision.

The main goal of event activation is to create a powerful connection between the audience and your products and brand. To do this, we first understand how you want your audience to interact with your products and the emotions you’re trying to evoke. We then build an end-to-end experiential strategy that matches the messages your customers relate to most.

Event Activation Services that Deliver Results

Intimate 1:1 Interactions With Your Clients

We create safe, secure, and confidential spaces for your key audiences to interact with you, whether in a private breakout room or within your booth.

Digital Marketing Programs

Using your best-performing social media channels and other forms of digital advertising and platforms, we create interest, buzz, and excitement around your event.

Experiential Marketing

From product launches and demos to retail events, we build environments that connect audiences with the brand. Eye-catching on-site and city-wide signage and stylish branded event gear are just a few ways we touch the senses.

Event Staffing

We have a full roster of enthusiastic and courteous staff that will enhance the experience of your event and leave a welcoming impression. From brand ambassadors and specialty talent to registration and service staff, we have an extensive network of event resources to fulfill your staffing needs.

Data Collection

We provide analytical insights of your event so that you can measure engagement, impact, and ROI.

Event Activation Services that Deliver Results

  • Thought leadership engagement experiences Interesting and fun networking events
  • Airport and building branding
  • Employee branding
  • City-wide and on-site branding
  • Engaging dinner programs
  • Digital marketing programs
  • Transportation branding
  • Trade show booth management, staffing, and storage
Event Activation Services

AMI Loves to Help Clients

Elevate their brands through event activation