There’s no shortage of ways to promote your event in the months, weeks, and days leading up to the date. Naturally, you’ll want to create pre-event hype to attract attendees and get them excited about the event, and this could include tactics like prominent...
One of the greatest quandaries for many brands is how to get information from consumers. How can companies connect and engage with consumers in order to find out how they feel about the brand and what would make them happy, satisfied, and more likely to exhibit...
Almost 1,500 supplier diversity, procurement, LGBT-owned and other professionals will be participating in the 2019 National Gay & Lesbian Chamber of Commerce (NGLCC) International Business & Leadership Conference, August 13-16, in Tampa, FL. The event will...
If you have a mailing list that includes customers, members, and past event attendees, you have a built-in conduit for advertising upcoming events. What about people who are not yet connected to you and don’t even know your event exists? How do you think these...
Public Relations or PR is a field dedicated to promoting your company and your events and creating a positive brand image – it has to do with how the public perceives and interacts with your brand. The good news is, you have the opportunity to direct the narrative...
If you’ve planned events in the past, you are probably well aware of the fact that details can change in the days and hours leading up to the event. There are even times when scheduling and locations get shifted around during the course of the event. This can...
