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Change the Look and Feel of Your Event with the Right Signage

Change the Look and Feel of Your Event with the Right Signage

There are dozens of design elements that go into creating an event environment, and each can have an impact on the overall look and feel of an event. However, the signage you and your global meeting planner choose is particularly important because it’s more than just...
8 Innovative Ways to Welcome Attendees at Event Registration

8 Innovative Ways to Welcome Attendees at Event Registration

We all know first impressions are important, and while you’ve probably already had a number of virtual interactions with event attendees as they perused your event lineup, got signed up to attend, and perhaps even participated in crowd sourcing efforts like helping to...
5 Ways to Keep Donors Engaged at Your Next Event

5 Ways to Keep Donors Engaged at Your Next Event

When you and your corporate meeting planner discuss the goals of your upcoming event, engaging with event attendees and providing a positive and memorable experience are probably at the top of the list.  However, you may want to place more emphasis on engaging with a...
Using Retargeting to Boost Event Registration

Using Retargeting to Boost Event Registration

In the olden days (like a couple decades ago), companies had to advertise through print and broadcast media and hope to see a return in the way of store visits and sales.  Of course, even if their marketing efforts resulted in patronage, there was no real way to know...
5 Marketing Engagement Items You Should Consider in 2019

5 Marketing Engagement Items You Should Consider in 2019

What do your promotional items say about your company and brand? When an attendee takes home your give-a-way from your meeting or event, you want them to keep it and use it, and have a positive association with your brand every time they see it. Including and planning...