Different Ways to Measure Event Success

Different Ways to Measure Event Success

  Success can sometimes be a matter of perspective.  An event that fails to generate immediate cash returns could seem like a failure from a sales perspective, but if it generates a ton of targeted leads, it may be a smashing success from the marketing team’s...
When event budgets are restricted, turn to AMI Virtual Platform.

When event budgets are restricted, turn to AMI Virtual Platform.

Click here to download info-sheet. We all love to travel, but travelling can be expensive, between attendee flights and accommodations often event owners may have to reduce the number of invitees due to costs constraints. Incorporating a virtual component as part of...
Important Roadblocks to Avoid when Marketing a Global Event

Important Roadblocks to Avoid when Marketing a Global Event

The world is shrinking as connections are more easily made.  We are increasingly becoming a global market in which the old boundaries between our worlds are blurred.  Certainly, the growth of online and mobile technologies over the last few decades has made it easier...