Attendees are Acting More Like Vacationers: They Want a Fun Experience
Modern professionals work pretty hard, so when they’re able to break out of their normal routines, it’s only natural they’d want to cut loose and have a little fun. Unfortunately, more and more professionals are trying to squeeze vacation time into their work trips, and that can compromise their ability to soak up all the information you hope to provide.
How can meeting and event hosts and corporate event planning companies get attendees back on track and draw their focus to the task at hand? One great way is to make your meetings and events more fun so they don’t have to look elsewhere to have a good time. This not only keeps attendees interested, but also ensures an immersive experience, positive reviews, repeat attendance, and a growing list of attendees at future events. Here are a few ways you and your event management services partner can make your event vacationer-friendly.
Corporate Event Planning Companies Must Sell the Destination
What do vacationers look for when seeking destinations? Often, they won’t resort accommodations, area attractions, and access to local favorites like cuisine and cultural events. When you go to Hawaii, you stay at a beach-front hotel and go to a luau, right? How can you and your event management services partner incorporate this same principle into your event?
First, you have to choose an appropriate destination, one that offers the exciting and adventurous vibe vacationers expect. From there you can find ways to work the destination into the theme of your event to make every aspect of the affair unified and add the vacation aesthetic to what would otherwise be just another industry event.
Incorporate Area Locations with Your Event Management Services Team
All work and no play…well, you know the rest. Event attendees are going to want to sample the local flavors of your destination, and you can help them by setting up soirees that feature local foods and planning group excursions into the local environs to see area attractions.
The more you’re able to keep the group together, the greater opportunity you have to add value and impart your message. Experienced corporate event planning companies should have some ideas about how to weave together fun and education through destination-specific activities.
Switch Up Locations Annually
Sometimes, coming back to a place you’ve already been is like coming home, but well-traveled vacationers are always on the lookout for something new. Choosing a new location for your annual conference or event can maintain interest levels for repeat attendees, as well as draw new attendees that live closer to the current location.
Don’t Lose Your Core Focus
Says John Cotter, COO at AMI, “It’s true that more attendees are seeking the novelty of a vacation destination, but the main purpose of attending any event is still education, so you can’t skimp on content.” Corporate event planning companies can find ways to make destinations more inviting and fun without dropping the ball on hiring notable speakers and choosing relevant and engaging topics.
With an experienced event management services partner like American Meetings, Inc. (AMI) on your side, you should be able to make every event more like a fun vacation experience while still providing the educational resources attendees expect.