Technology

Is Gamification Right for Your Event?

Is Gamification Right for Your Event?

Gamification is basically the practice of imbuing a non-game situation with the hallmarks of game play, including competition, scoring, rules, and of course, a healthy dose of fun.  It’s a way to...

Why Session Tracking is an Essential Part of Your Event Planning Checklist

Why Session Tracking is an Essential Part of Your Event Planning Checklist

Tracking data online has been made easy by the use of metrics and tools like tracking pixels, but many companies despair of getting similar results in real-world settings. After all, how do you track a real-world sales funnel unless a customer provides you with data by filling out a survey, for example? In this era of nearly unfettered technological advances, there is a solution for event hosts that want to act as a fly on the wall, so to speak, and follow attendees during their time at the event: session tracking.