Tracking data online has been made easy by the use of metrics and tools like tracking pixels, but many companies despair of getting similar results in real-world settings. After all, how do you track a real-world sales funnel unless a customer provides you with data by filling out a survey, for example? In this era of nearly unfettered technological advances, there is a solution for event hosts that want to act as a fly on the wall, so to speak, and follow attendees during their time at the event: session tracking.