When it comes to signage on-site for directionals and branding, printed signs can be an expensive and recurring expense that can add up. If you haven’t already, consider investing in banner stands at your next event, conference planning session, or sales training. Discuss with your certified meeting planner, using these lightweight and retractable options. Banner stands are pretty standard usually 40 to 50 inches in height and typically 24 to 36 inches wide.
They come in different shapes and can be put together to even make a simple backdrop. We love them because of the vibrant first impression they create at a registration desk in front of a break-out room or in the hotel lobby. Make sure you spend the appropriate time creatively and utilize your organization’s brand standards, so they can be re-used. Make the creative enough to be pleasant to the eye, (company logo, event series logo, conference logo, etc ;), but generic enough to be used over multiple meetings. Here’s a secret…to personalize, you use foam core callouts (attached with Velcro) to make them flexible and functional. This way you can utilize them over and over again.
Now, once you have created your reusable meeting banner stands, where are some of the best places to use them? On your next site selection, look where you are having your registration area, break-outs, and even consider using them on mini-stages in sales meeting breakouts. You can also pop them up as a last-minute backdrop, drop them off at the valet stand, as a branding opportunity for a sponsor, or even as a directional sign that can be popped straight up as your attendees get off-the-ground transportation. We love to use them at sales meetings and KOL advisory boards to add that extra level of professionalism inside a meeting room. If you are using them outside, make sure you tie them down (we love fishing lines) to make sure they don’t blow away or get damaged.
In addition to the multiple uses, you will also save money on shipping to your next meeting. They are lightweight, come in easily packaged, come with transportable bags, and will even fit in your overhead on the airplane as a last-minute carry-on. Many manufacturers are also making them out of recyclable materials and offer an extra, extra green way to help the environment at your next meeting.
Flexible, affordable, and re-usable, banner stands can become your “go-to” meeting signage. Consider it as a viable option at your next tradeshow, incentive trip, or employee appreciation event! Your client or boss will be appreciative of the extra visual professionalism it showcases, and the cost savings it brings!