Tips on Preplanning & Strategy for a Successful Tradeshow

 Todd Bludworth, COO and Andy McNeill, CEO at American Meetings provide insight on why preplanning and strategy are critical to a successful tradeshow, emphasizing that the initial steps of tradeshow planning can begin as early as 18 months out. “It’s all about connecting with potential clients”, said McNeill. 


To make the right impression and connection there are very specific things that you need to take care of such as logistics, booth management, booth design, production needs and working with the show decorator, just  to name a few. 

We wanted to share with you in our video blog a few tips and reminders for a great tradeshow experience.

  • The best meeting space will fill up quickly, so book your meeting space ahead of time.
  • Local restaurant reservations for lunch and dinner engagements should also be secured very early on to ensure your top restaurant choices.
  • Early selection of your floor space is also a major part of your strategy. A great location is essential to tradeshow success.
  • In order to keep your group together, lock down your room blocks far in advance.  Most hotels are able to accommodate whatever size group you may have, as long as they have that advanced notice. Keep in mind, multiple groups are vying for the same space. This advanced planning avoids the inconvenience of having to secure rooms at multiple locations which may add transportation challenges to your event.
  • Put some thought into your promotional give-a-ways and make sure your company is strongly and appropriately represented in the branding. They recommend exploring BrandIt for a vast assortment of  ideas for amenity and promotional needs ()
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