There are dozens of design elements that go into creating an event environment, and each can have an impact on the overall look and feel of an event. However, the signage you and your global meeting planner choose is particularly important because it’s more than just a design element – it also has to deliver a message.
This will require prominent placement throughout your event, as well as a plethora of signs. If you’re not careful, your signage can get redundant and fade into the background. It’s important to work with your corporate meeting planner to determine the best forms of signage to use throughout your event.
While traditional banners, posters, and sandwich boards are always useful, you might be surprised to learn that there are a lot more options to consider. Here are some tips for choosing the right signage to change up the look and feel of your event.
Says Stephanie Uncapher, Senior Meeting Coordinator at AMI, “The first goal of any signage is to grab attention. You have a message to deliver and your sign needs to stand out. What better way to draw the eye than with clever additions like lighting?”
As it turns out, there are several ways to light signage apart from simply shining a spotlight on it. For one thing, you can use back-lighting to create panels that literally highlight your message. You could also spring for simple neon signs like the ones being used in many modern pop-up shops.
Another option is to use projectors to put signage wherever you want. Whether you want to create messages on blank walls or get creative by projecting them onto a ceiling, flooring, or even surfaces like tables or bars, you and your corporate meeting planner have the opportunity to turn expectations on their head and really grab the attention of event attendees.
Not every sign has to be printed on a poster board or canvas banner. While it is certainly convenient to hang large, lightweight banners overhead, this traditional signage can end up being fairly forgettable when overused. If you and your global meeting planner want to take event signage to the next level, consider how you might spice it up by displaying pertinent information on different materials.
If, for example, you want rustic appeal, you could use antique wooden planks for signs, or you could achieve a gritty, urban look with faux metal street signs directing event attendees where to go. You might use chalkboards for an artisanal feel or print signage on clear plexiglass so it can be seen from every side. Talk to your corporate meeting planner about options for signage materials that can help you get the right look and feel for your event.
There’s no denying that 3D signage can get pricy – we’re basically talking about larger than life, free-standing, 3D letters placed in the middle of an exhibit hall or other event space to really grab attention and add wow factor. However, when you and your global meeting planner take this approach, you’re going to get a lot of use value (i.e. multiple events) with careful planning, not to mention an Insta-worthy art installation that begs to be selfied and shared.