Corporate galas—even smaller galas for fewer than 100 guests—can be among the most difficult events to plan. Planners have to arrange auctions, entertainment, and meals, as well as working with vendors, sponsors, and those who need special accommodations.
How to Ensure that Your Event Lives Up to the Hype
When planning any event, the first goal is to get people in the door. With proper marketing, PR, and hype, you can...