You might think the hardest part of planning any event is choosing the location, but as it turns out, location isn’t everything – it’s only the beginning. Once you’ve nailed down the venue, it’s time to get to work filling the space with exhibits, signage, décor, and more to wow attendees and create an engaging and memorable experience. Before you stack your itineraries at the registration desk and welcome event attendees, you and your event organizer need to outfit your space with appropriate design elements.
Says Chelsea Litos, VP Account Management at AMI, “The design elements you choose will need to compliment your space, support your branding, create a mood, and provide a visually appealing atmosphere that creates a lasting impression for guests. With the right elements, you can deliver an immersive experience that begs to be shared.”
The last thing you want is for event attendees to be bored by your décor. Part of getting it right is staying true to your brand, while another factor revolves around understanding your audience. However, when you consider the elements of design, you have the opportunity to build a cohesive and compelling look from the ground up. Here are the essential design elements you and your convention planner should focus on when crafting your event.
Nail Down the Color Scheme with Your Convention Planner
Your color scheme may be drawn from an existing palette that coincides with your company branding, but you may also want to brand your event, and choosing the right color scheme can set an immediate and enduring tone for attendees. If, for example, you want to create a feeling of ethereal other-worldliness with a clean, bright palette, you might go with a tone-on-tone motif featuring shades of white, ecru, and eggshell. Or you might add touches of pastel hues to compliment the space.
If a more modern aesthetic is the order of the day, adding bright pops of candy-colored hues could create a feast for the eyes. Perhaps you want an edgy, futuristic vibe with dark, metallic tones or you’d rather create exotic appeal with rich, saturated jewel tones. The colors you and your convention planner choose will inform the mood of attendees from the moment they enter the space, so choose colors that elicit the right emotions.
Don’t Neglect Texture
Texture is an often-underused design element when it comes to events, but you should know that mixing textures can help to bolster your aesthetic and create a more attractive presentation overall. Appealing to tactile sensation with visual elements can enhance the experience for event attendees.
Layer on hard, soft, shiny, rough, rustic, and other textures to provide a landscape that is both visually stunning and that begs to be touched, catching the eye and the imagination. Adding a variety of textures can only help to make your event space more immersive. Don’t forget, you can also fake texture with pattern.
Visualize a Marriage of Lines
Your event space itself will have built-in lines that are horizontal and vertical, at the very least, although you might also find yourself dealing with diagonal lines, as well as those that are dynamic (curved, for example). Whether you and your event organizer decide to mimic existing lines in your design or work against them, it’s important to be aware of the lines in your space so you can make a conscious decision about how you install the lines of your design, from backdrops and rugs to furniture and other décor.
See How Shapes Fit into Your Space
The shapes you choose and the way you arrange them can have an impact on how people approach your space. For example, if you add a lounge space with groupings of plush couches and chairs, you’ll invite attendees to sit and socialize, perhaps having extensive conversations. If you only add cocktail tables near a bar, you may still spur conversation, but guests won’t necessarily be inclined to relax or stay long – they may be more likely to drift through and meet more people briefly.
Adjust the Size of Elements
You and your convention planner can create focal points or emphasize elements of design by simply adjusting the size. Take a page from famed sculpture artist Claes Oldenburg by blowing up object to enormous size – see popular pieces like Lipstick (Ascending), Clothespin, and Binoculars Building for examples.
Add Lighting with the Help of Your Event Organizer
Lighting may not technically be an element of design, but how you and your event organizer use it to highlight your space can contribute to or detract from your overall design, so it bears consideration. It can influence mood, draw attention, and add unexpected flair to your design, helping to boost visual appeal and make your event a success.
When it comes to cities designed to cater to corporate events, you and your corporate meeting planner might focus on well-known locales like Los Angeles, Las Vegas, Dallas, Atlanta, and New York City, just for example, which offer international airports, ample lodgings and entertainment opportunities, and massive convention centers. Of course, your global meeting planner can probably tell you that these accommodating locations are also going to cost you a pretty penny.
Downtown Miami skyline, Florida, USA.
You’ll be happy to learn that there are many beautiful cities that can not only meet your needs at less expense, but that are actively seeking corporate business and that will vie to host your meetings and events. If you and your corporate meeting planner have yet to consider the allure of Miami, now is a great time to learn more about what this amazing city has to offer.
A New Convention Center for You and Your Global Meeting Planner to Consider
Perhaps one of the best reasons to consider Miami now is the brand-new, state-of-the-art Miami Beach Convention Center that just went up. It features over 500,000 square feet of exhibit space, a multi-use ballroom that offers 60,000 square feet of space, a glass rooftop ballroom with 20,000 square feet of space, and 81 meeting rooms totaling over 190,000 square feet of space, and it can accommodate up to 5,000 people, with a variety of options for configuration.
Located in the heart of South Beach, this sparkling, new facility is in close proximity to hotels and eateries galore, not to mention all the services you and your global meeting planner will require to host an outstanding meeting or event. There are also endless entertainment options for attendees to explore on their own time, and you simply can’t beat the beautiful Miami weather.
Ample Hotels for You and Your Corporate Meeting Planner to Explore
According to the Greater Miami Convention & Visitors Bureau (GMCVB), this bustling city by the sea offers abundant lodgings and other amenities for those hosting meetings and events. With 427 hotels and just shy of 56,000 rooms, you and your global meeting planner should have no trouble finding accommodations for event attendees.
Even better, the average room rate is $189.00 per night, which is significantly less than you might expect to pay in, say, New York or Las Vegas for high-end accommodations. The tax rate is 6%, which is also less than some other major cities. There are over 3,600 restaurants to explore, offering ample dining options.
A Beautiful Setting with So Much to Love
Says Tessa Cameron, VP of Strategic Sourcing at AMI, “It’s hard to deny the appeal of Miami. Warm, sunny weather is pretty much a given, as long as you avoid the late summer storm season, and average temperatures range from about 75 to 85 degrees year-round. Then there are the gorgeous beach views. You won’t get that in Vegas or New York.”
With temperate climes, affordable amenities, and tons of entertainment options, Miami might just be the best event destination you and your corporate meeting planner never considered. With a new convention center awaiting your arrival, now is the perfect time to take a look.
There’s nothing like crisp air, beautiful fall foliage and autumn scents to motivate attendees to hit the road. Summer crowds have fizzled, people are back in the swing of daily life, and in certain destinations the most beautiful time of year is just beginning. AMI CEO, Andy McNeill says, “Our corporate meeting planners find Fall to be the most popular time of year for our clients’ corporate meetings and events.” These top 9 meeting destinations are the reason why!
9. Salt Lake City
Looking for the lowest prices and thinnest crowds? SLC is the place to be… BONUS: some years there is enough snow for a little Halloween skiing after your meeting is finished. Learn More!
Let’s face it, Chicago is beautiful year-round… Except for January, February, March… Beat the Winter Blues a few months early. Learn More!
Festival season in the heart of Music City is a major draw for attendees from around the nation. From Farm Fresh Food to Wine to Music, this capital city is the perfect location to piggyback a fall event. Learn More!
Any local will tell you, Fall is the best time of year for this family-oriented destination. Yes, Winter is king of Florida high-season… that’s why we recommend Fall… crowds are lighter and weather is less humid. Learn More!
The weather is cool, but not yet bitter cold and this “green” city turns fifty shades of red! Learn More!
4. Quebec City, Canada
Can’t afford to host your meeting in France? Quebec City has every bit the charm without the hefty price tag. Perfect destination for your Northeast attendees. Learn More!
3. New York City
“I recaaall… Central Park in faaall….” Looking for the perfect park-side venue? Give us a call! (There is a reason they write songs about New York) Learn More!
2. Savannah, GA
Spooky haunts and Ghost tours make for the perfect fall team-building experiences! Learn More!
1. Southern California
Nothing is more summer than fall in Southern California. From San Diego to Santa Monica, beach time is prime in autumn. Learn More!
If you are interested in planning one of your next memorable events at any of these destinations contact AMI:
E-mail: firstname.lastname@example.org/. Phone: (866) 337-7799