Three Meeting and Event Trends for 2021
The landscape for the corporate meeting and event industry has been entirely disrupted by the pandemic of 2020. As we begin to unravel from it all, our hope is in what is to come.
The good news is that the demand for corporate meetings remains strong. We are social creatures, and business meetings must happen to help us align on goals and with each other. The shift organizations made to online meetings, and virtual events showed us that business, events, and meetings needed to continue to move forward, regardless of the global pandemic landscape. Networking, product research and development, collaboration, and team communication must, and will, continue.
The question isn’t whether or not group events will happen; it is how they will look and how to make them successful. As we all look forward, prepare for the future and glide into the new normal, here are three trends we expect to see strengthened.
Venues are Getting Ready for Hybrid Events
Virtual events have been the primary way organizations have held meetings of every type. As businesses that have been limited or sheltered are once again opening doors, we expect hybrid events to take over.
The boom in virtual meetings has created new best practices in the industry, improving production logistics and technology for the better. We expect hybrid events to dominate with user familiarity, and venues must get ready to meet their needs.
CVBs and DMCs are Expanding
Convention and Visitor Bureaus, along with Destination Management Companies, are expanding their partnerships and adjusting their income models. Going from a steady income of event hosting, then coming to a complete halt in some cases, due to the pandemic, CVBs and DMCs are looking at how they price and who they need to have in their portfolio of connections.
Broadening networks and outreach to be more diverse helps balance out income sources, and partnering with additional vendors will allow for more agility should something like a global disruption happen again.
Focus on Health and Safety
Hybrid events will continue to attract participants most comfortably – live or digital. Meeting technologies, along with health and safety will continue to be a focus and priority for attendees, venues, and event planners. Local government mandates will continue to shift, and those in the meetings industry will need to be flexible to meet those changes. Procedures to maintain safety will continue to be front and center with signage, technology, PPE, and more. Onsite testing is likely to be a live event standard. Find more resources here: Meeting Health & Safety
Jim has spent 36 years at The Breakers in various Sales and Conference Services positions. Current responsibilities include overseeing group, social, event sales and conference services.
Michelle first stepped on the golf course when she was only 7 years old, having special “alone” time with her dad and learning how powerful she could feel from the perfect swing. At age 13 she was diagnosed with Type 1 diabetes, but through diet, monitoring and proper medications, her diabetes has proved to be just another challenge in the game.
Anupam Dasgupta has over 25 years of extensive hospitality experience, having worked with leading hotels. He loves to read classical and modern literature and has a passion for music both Jazz and Hindustani classical. He loves to play the guitar.
John D. Sambalino is the author of Is God in That Bottle Cap. He received his Juris Doctor and Master of Laws in Taxation from the University of Florida.
