Best Practices Case Study

The goal given to the AMI meeting planning team was to recruit top tier European KOLs to work in an advisory capacity. The client also wanted to create a targeted KOL communication plan with a single point of contact at AMI.

Their annual conference consists of over 650 franchise owners and managers over a 4-day conference. In addition to the internal conference participants, there are over 300 exhibitors who participate in a one-day technology expo with large booths heavily focused on technology, the latest industry equipment and service capabilities.