Everyone loves Uber, right? The world’s leading ride-sharing program is now getting into the event ground transportation business. Uber is evolving the way the world moves, and Travis Kalanick, the founder, it is doing this by “seamlessly connecting riders to drivers through our apps making cities more accessible, opening up more possibilities for riders and more business for drivers”. What does that mean for your next event? UberEvents allows the meeting host to pre-pay for UBER rides and to provide passes to your guests. It seems fun, great customer service, and super easy, and it very well maybe. Just take these tips into consideration when setting up UberEVENTS, as part of your event strategy:
5. Maximum Redemption: When you sign up for using UberEVENTS, know that there is a $50.00 max per attendee, so even though UBER can be a great deal if your attendee is a long distance from your event, or there is surge pricing, they may be financially responsible for the balance.
4. Daily Max is $10,000: 10k is a lot, but not if you are running an event for 1,000’s of attendees. Make sure you run the numbers before you add UberEVENTS to your meeting plan. If you are running a huge event and have lots of attendees, it may not be the best option.
3. Watch out for those Fees!: UberEVENTS charges a 2.5% fee on this service and it is non-refundable, whether or not your guest passes are redeemed.
2. Pay for only what you use: The great news is that you only pay for actual passes redeemed once the passes expire based on the date and time chosen. That makes it easy for accounting and ensures the passes are only used for your event.
1. No promotion allowed: UberEvents cannot be used as a promotion, so be careful how you communicate your UberEVENTS passes. They cannot be used in connection with advertisements, email, telemarketing, direct mail, newspaper, and magazine advertisements.
Uber is changing how we transport ourselves. It is groundbreaking technology. Will it transform ground transportation for events? The jury may still be out, but keep an eye on this dynamic solution, it may change everything sooner than we know.