How AMI Leverages AI to Improve Events and Meetings

One of the hottest topics in event planning this year is, unsurprisingly, AI. We’ve spoken to countless clients over the last few months who are interested to leverage AI to improve the event planning process and attendee experience, and we only expect to see the interest in AI for events increase as we enter 2025.

We recently hosted a webinar with four key partners in the event industry to reveal how we’re working together to help event organizers create better events with AI. We’re talking everything from venue sourcing to designing striking event visuals to analyzing attendee satisfaction – so if AI is a focus for your event strategy in 2025, read on to discover how AMI is leveraging AI for events and meetings.

Cvent’s AI solution for strategic venue sourcing, content creation, and more

Any event organizer who has tried to find the best venue for an event knows how challenging it can be. Typically you’ll start searching for venues in your chosen city, then will need to click in and out of each listing to see if the venue fits your needs, whether that’s having enough rooms, the right location, or the right transport links.

Cvent’s Brittany Fisher explained how their new AI-driven natural language search allows you to type in all the specifications you need (such as “San Antonio hotel with 300 rooms within 20 miles of the airport”) and it will automatically match you with a range of suitable venues.

This can be used for everything from huge conferences, where you might need 50 separate meeting rooms, down to small, local networking events where a convenient location is the priority. This significantly cuts down time spent on finding venues, freeing you up to focus on creating the best possible event.

Easy event content creation

But Cvent’s AI support doesn’t stop with venue sourcing. They have also introduced an AI writing assistant with customizable pre-prompts and the ability to integrate relevant content from your event, allowing you to generate session descriptions, speaker bios, survey questions and more, all at the touch of a button.

Personalized session and networking recommendations

Finally, the Cvent attendee app and mobile site makes it easy to match attendees with both session recommendations and people they should meet, all powered by AI. Getting a personalized recommendation makes it 3x more likely the attendee will actually meet a recommended connection at an event, which adds immense value to the networking experience.

edgefactory’s use of AI to enrich show experiences

Designing memorable show experiences is no easy feat, which is why edgefactory’s Brian Cole is so passionate about using AI to enrich the event experience – both for attendees and to make the lives of event organizers easier.

AI event voiceover generation

Brian explained how edgefactory uses AI tools such as Speechify to generate event voiceovers, which is ideal for event planners who don’t have big budgets to engage with production companies. With AI, organizers can use text-to-speech to generate professional, natural-sounding voiceovers in moments, without the need to hire expensive voiceover artists.

Brian also recommended using tools such as PlayHT to create celebrity parody voices. For example, edgefactory generated a conversation between “Dolly Parton” and “Johnny Cash”, complete with an AI-generated country song, for a Nashville event to bring it to life and add some fun to the day. Just be sure to clarify in your intro and outro that the voices are parodies and not the real deal!

AV quote comparison

Comparing AV quotes is never going to be an event organizer’s favorite part of the job. That’s why edgefactory uses ChatGPT to help compare, analyze, and summarize quotes from AV suppliers, helping them find the best option much faster than manually assessing each proposal. 

Fortunately, the AMI team has extensive expertise in AV event production and setup. Working with AMI allows event organizers to leverage both the efficiency of AI and the deep expert knowledge of our people, empowering you to deliver the very best in AV experience, staging, lighting, and so much more.

Designing show looks

Coming up with a visual theme for your event can help it look much more polished and cohesive. Whether it’s 80s night, a slick casino theme, or a ski lodge, Brian and the team at edgefactory use AI art generators such as Wonder to share the design vision with both clients and the design team. For example, Brian showed a great example of the concept art created for an event in Denver, consisting of abstract, rainbow-colored mountains.

Interprenet’s AI speech translation

AI is hugely powerful when it comes to language translation, and Interprenet’s Nina Reyes shared why their AI speech translation is so effective for setting up multilingual live events.

With Interprenet, event content is seamlessly translated in real time into 80+ languages, with the ability to choose a specific AI voice, accent, and even dialect. It integrates with virtually every meeting platform, including Zoom, Microsoft Teams, Webex, and Cvent, and translates not just speech, but also captions, making virtual, hybrid, and even in-person events fully accessible and inclusive to speakers of all languages.

Interprenet’s translations are even accurate in specialized verticals, as the AI engine can be optimized with custom glossaries to include the brand names, specialist terminology, and acronyms found in each industry (particularly in sectors such as healthcare, pharmaceuticals, and biotechnology, all of which AMI works with extensively.)

AI speech translation is available on short notice (with no need to track down a suitable human translator), cost effective and scalable, and Interprenet’s solution is fully supported by a human team, so help is always at hand.

Brandlive’s seamless event management

Successfully pulling off an event requires mastery of the planning, execution, and follow up phases. Lisa Boyce knows this only too well, which is why Brandlive has embraced the use of AI for seamless, end-to-end event management throughout all three stages of the event process.

Typical challenges an event organizer might encounter in the planning phase include aligning schedules, choosing venues, and coordinating speakers. Brandlive uses AI to take the time-consuming guesswork out of event planning by generating event overviews based on event goals, objectives, and analyzing historical event data. AI enables event organizers to take a data-driven approach to events by minimizing frustrating trial-and-error and instead focusing on what is proven to work, such as session durations, popular topics, and more.

In the execution phase, logistics, technology setup, and staffing will always be a concern for event planners. AI-powered pre-event Q&A and comment collection allows event organizers to identify common themes, which can then be passed along to the presenters to help shape their content to the real questions attendees are asking ahead of the event.

Finally, the follow-up phase requires thorough analysis of attendee satisfaction and feedback, as well as measuring the success of the event to justify investment and secure future buy-in from stakeholders. Brandlive uses AI to create short, engaging event highlight reels based on audience engagement and interaction, which are perfect for sharing on social media. They also use AI to generate detailed analytical reports to outline ROI and attendee engagement, adding value to sponsor and partner relationships.

Recapping live and post-event content

For attendees who join a session late, or who simply want to revisit the content in any given session, AI can provide quick recap summaries to help attendees catch up. This helps attendees make the most of the event without missing anything important.

Brandlive also offers searchable, personalized transcripts, utilizing real-time speech-to-text technology to help attendees who prefer written materials to find specific topics, talking points, or quotes after a live event. This is coupled with personal notetaking, where attendees can jot down their thoughts during an event and revisit them later in their own profile.

Finally, Brandlive’s Hubs engagement portal centralizes all event content in a visually engaging way – think of it like a “corporate Netflix”, where attendees can access recommended content and post-event materials in one place, making events more accessible and interactive both during and after the fact for a better events experience.

Leveraging AI for better corporate events

AMI works with Cvent, edgefactory, Interprenet, and Brandlive’s to create high-impact corporate events, and their new AI solutions are making it even easier to plan and host truly memorable, engaging events.

AI is only going to become more prevalent in the events space in 2025, and with innovation as one of AMI’s core pillars, we’re excited to be leading the charge in AI-enhanced events. If you’re interested in using AI for your upcoming events, let’s talk.