Planning meal breaks and social events inside your exhibit area is a sure way to maximize your meeting space while enhancing your exposure.
Standing breaks, lunches, and cocktail receptions require much less space than events with full table settings while facilitating better networking opportunities.
This technique will drive traffic to your exhibitors and keep your sponsors happy. This will also save space, time and money by keeping your attendees within the same area and thus minimizing the need for room turns, additional staffing and conference facilities. In response to these tips, John Cotter, Vice President of Meeting Operations of American Meetings, Inc. (AMI), states, “If these tips are followed with each event that is hosted in an exhibition space, it will surely make the event run smoother and allow more traffic to pass through each exhibitor.”