Name of Program
Online Live2Web Investigator Meeting (web-based meetings with teleconferencing capabilities)
The Challenge
A leading U.S. pharmaceutical company sought expert meeting solutions to reduce costs during the late Phase 3 trials of an ophthalmic drug. Patient enrollment was challenging due to commonly reported side effects, requiring additional training and education for investigator sites.
With the investigator program nearing completion, funding was shifting away from clinical trials, and data collection was slowing. AMI was tasked with transitioning the live investigator meeting to an online format while ensuring:
- Ongoing communication with investigators
- Support for patient recruitment challenges
- Delivery of minor clinical data updates
- Regulatory compliance at reduced costs
Scope of Program
AMI’s full-service meeting planners proposed a Live2Web online solution, recruiting 130 investigators within a four-week window. The program aimed to boost patient recruitment by highlighting successful investigator methodologies. The Live2Web format also enabled the firm to share targeted strategies with late-stage sites facing recruitment difficulties.
Key Online Program Focus Areas
The program was a resounding success on multiple levels:
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- Improved Data Accuracy – Reduced marketing costs by 22% by eliminating outdated records.
- Strong Coupon Engagement – 34% of respondents downloaded the in-store coupon, and 17% redeemed it for a purchase.
- Quantifiable ROI – Enabled the marketing team to track and measure tradeshow effectiveness with clear conversion metrics.
- Long-Term Success – Initially launched in 2012, the program remains active due to its continued impact on sales.
- Because of AMI’s outstanding three-year performance on this initiative and other successful projects, the client awarded AMI a multi-year master service agreement for continued collaboration.
