Name of Program
Internal Meetings and Events Program (US and Canada)
The Issue
The client’s growing internal meetings portfolio involved multiple operating companies, meeting owners and stakeholder groups, each with different requirements and working preferences.
Key challenges included:
- Coordinating meetings across many brands, channels, departments and operating companies
- Reducing exposure to risk and undocumented spend
- Meeting the different requirements and working preferences of each stakeholder group
- Supporting a growing portfolio across the US and Canada
Scope of Program
AMI built a governance process that aligns with the client’s policies and covers multiple operating companies and divisions across the US and Canada.
Our support included:
- A core account team, led by one accountable Client Success Manager, that ensures continuity and retains reportable program data
- Centralized specialists in sourcing, coordination and reconciliation
- Meeting Managers who own the full event lifecycle, from intake through billing and reconciliation, with direct stakeholder contact throughout
- Central sourcing and supplier oversight
- Real-time visibility through the Cvent portal
Role & Outcome
AMI established consistent processes, controls and escalation across every operating company, adapted delivery to each event and meeting owner, and added trained capacity as volume and complexity changed, with clear accountability maintained.
- 220+ internal meetings projected in 2026
- $14M+ projected managed spend
- 14% average savings, exceeding the 12% contractual target
- 92.9% overall stakeholder satisfaction in 2025
AMI combines centralized governance with the flexibility to meet individual stakeholder needs. The result is greater spend visibility, consistent standards and measurable cost savings, without compromising operational independence or the meeting experience.
