Public Relations or PR is a field dedicated to promoting your company and your events and creating a positive brand image – it has to do with how the public perceives and interacts with your brand. The good news is, you have the opportunity to direct the narrative...
If you’ve planned events in the past, you are probably well aware of the fact that details can change in the days and hours leading up to the event. There are even times when scheduling and locations get shifted around during the course of the event. This can...
We all know first impressions are important, and while you’ve probably already had a number of virtual interactions with event attendees as they perused your event lineup, got signed up to attend, and perhaps even participated in crowd sourcing efforts like helping to...
In the olden days (like a couple decades ago), companies had to advertise through print and broadcast media and hope to see a return in the way of store visits and sales. Of course, even if their marketing efforts resulted in patronage, there was no real way to know...
What do your promotional items say about your company and brand? When an attendee takes home your give-a-way from your meeting or event, you want them to keep it and use it, and have a positive association with your brand every time they see it. Including and planning...
