Speaker Training Meeting Series
Large pharmaceutical company
The client was preparing for a launch of a new product in the marketplace. They needed to develop a network of 1,000 trained speakers to facilitate the large field level marketing initiative for dinner meetings. The goal was to educate physicians on the product across the United States in a very condensed timeframe. Timelines were tight and AMI was charged with recruiting, planning and executing the initiative in an eight-week timeframe. How can AMI meet such a tight timeline goal while still reaching the target recruitment?
AMI was contracted to facilitate the logistics of the Speaker Training initiative. We had a ramp up meeting with the client and the medical education company to develop the overall strategy and the aggressive timeline.
AMI was responsible for the following:
AMI was able to quickly initiate the programs. Within one week we were able to source and contract approved hotels. We dedicated the appropriate team to ensure that recruitment goals were met, as this was the critical component to ensure the company had enough fully trained, qualified speakers. We utilized a prioritized recruitment approach ensuring adequate distribution of physicians across the country. We recruited using multiple methods including email, fax and phone follow-up.
We quickly developed a customized website for the initiative that would be utilized in a variety of ways:
We were able to successfully recruit 1,040 physicians from a tiered list of 1,800 physicians in four weeks.