Strategic planning for your next big launch
New product and services launches have many moving parts, and proper planning is crucial for targeting customers, creating a sales strategy, training the sales force, developing a distribution strategy and integrating a competitive strategy.
With deep launch experience, AMI provides you strategic guidance on an overall plan and helps you avoid launch pitfalls that reduce ROI and increase sales development time.
As part of your launch, you’ll want to consider external programs that rally sales teams and generate leads and sales, as well as internal programs that train salespeople and internal staff on product and service KSPs, FAQs, company policies, support available and more.
We’re happy to share several best practices that we’ve learned along the way.